Brand Voice Development & Execution


Guiding you towards greater wellbeing.


Telling a new wellness story.

The Challenge

Sensei is a mission-driven lifestyle brand founded by Oracle’s Larry Ellison and renowned physician David Agus. They are building an ecosystem of experiences that includes hydroponic farms, luxury retreats, and lifestyle products with the purpose of helping people live longer, healthier lives. Nailing the story was essential for this new brand as they embarked on multiple offerings and forged partnerships with established brands like Ritz-Carlton and Nobu.


The Work

Merging ancient healing with modern tech. 

Nimble worked closely with the team to define their brand architecture and craft a robust verbal identity that spoke to their unique approach to wellbeing. We have since extended that story across every aspect of the brand communications from the web to collateral to the branded moments in the retreat experience. We have helped name their programs, describe their offerings and stay true to their brand through every expression.